SUBTYPE was born in Sydney in 2014 as a destination for premium sneakers that blurred the lines between fashion and street. Evolving to its Melbourne flagship in 2019 and additional stores in Adelaide, Auckland, Brisbane and the Gold Coast, SUBTYPE curates a full collection of apparel, footwear and accessories from globally and locally established and upcoming labels including Nike, ADER Error, Fear of God ESSENTIALS, adidas Originals, A BATHING APE, Salomon Sportstyle, as well as our own exclusive SUBTYPE CURATED brand. We are the destination for exclusive and limited release products and footwear releases.